Fox
The Fox Network
The Fox Network
Forget MIPCOM, forget Cannes, the very first place that Joss Whedon’s Dollhouse will be shown is London, or ‘the LDN’, as all the kids are calling it these days. Yes, that would explain the above video, in honour of that great city. The new pilot will be shown to business types in an attempt to [...]
More on Troika’s successful Fox brand campaign, and a couple of Eliza-centric Dollhouse promo shots (click link below image to go there):
Troika “SO FOX” Campaign Reel
In a season where the new shows worth talking about (Dollhouse, Fringe) touch upon identity, it’s perhaps interesting to note FOX Televisions own identity change.
The people responsible for the bold and brash “SO FOX” branding campaign are the Troika Design Group, who have certainly changed the image of FOX in the lead-up to this new [...]
Fox have released an assortment of photos starring the “hottest faces of the season”, including Dollhouse’s very own: Eliza Dushku, Olivia Williams, Tahmoh Penikett, Fran Kranz, Harry Lennix, Enver Gjokaj and Dichen Lachman. Click on the photos below to enlarge:
I think they’re very well done, I like how each of them are themed with a [...]
TV Week recently interviewed FOX president, Kevin Reilly, who talked about the FOX marketing strategy and the fan scutiny on it’s new shows, Dollhouse and Fringe. Reilly commented on the ‘Save Dollhouse’ campaign and called it “overboard” - a view shared by myself. He also says that Joss Whedon wouldn’t be doing Dollhouse unless he was impassioned by [...]
Most Dollhouse fans that I’ve come across love the Eliza Dushku promo poster that was unveiled at Comic-Con a few weeks ago. Likewise, most Fringe fans that I’ve come across love the Anna Torv promo posters that were released this week. Which leads me to wonder, what is FOX’ secret formula to producing conceptually intriguing promotional [...]
Eliza Dushku and David Boreanaz at the FOX at Comic-Con - FOX party at Pasqualle yesterday:
Thanks: Getty Images and TruEcho!
It’s been quite a few weeks for Joss Whedon and Dollhouse, the acclaimed Doctor Horrible launched and soon after broke the Internet, the TCA came to visit the Dollhouse set, Comic-Con has pushed the Dollhouse promotional front into over-drive, Whedon announced his plan for Dollhouse Webisodes, Dollhouse filming resumes in just under two weeks..oh and it was [...]
By now many of you will know that Joss Whedon will be shooting a 2nd pilot for Dollhouse. The man himself infers that he wants to ‘hit the nail on the head more succinctly’, for the lead in to the series.
Whilst I can certainly understand the need to have an explosive opening, I do worry whether in doing [...]