Whedon: Viewers Will Find Dollhouse

by admin on December 10, 2008

Joss Whedon has remained positive over the Dollhouse Friday night slot by suggesting that Fox want to give the show time to grow, and find it’s audience.

Whedon says:

It’s not a slam dunk, ‘We love everything you’re doing’ slot. Everybody knows that. They’re bringing down expectations regarding how big of an audience they think it will bring in the beginning, and then as the show progresses. They need to do that.

Whedon seems to be leaning on the ‘build it and they will come’ philosophy when he says:

If I were an executive, I would have put it on Friday too, honestly, and not as a dig. The people who want this will find it, and hopefully more will as well. Fox is aware that TV just doesn’t exist the same way. People watch it online, on DVD, on their TiVos. It’s not the end of the world, but of course everyone’s been predicting the end of the world for ‘Dollhouse’ since it was announced.

Speaking of philosophy, I’m pleased to hear that Dollhouse will take a “philosophical” approach, as it looks set to entertain and engage the mind. I feel that there’s room for that in today’s TV-land.

So there you have it, when it comes to the Friday night slot, Dollhouse is going for the snowball effect. Now to find a hill, preferably a very high one.

You can read more over at LA Times.

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